Nurturing Customer Relationships Using CRM
Customer Relationship Management (CRM) comprises of three words – Customer, Relationship and Management. Most of the CRM have a transactional view of the customer – they are built on the premise...
View ArticleHow To Avoid CRM Project Failure
No company would like their Customer Relationship Management (CRM) projects to fail. Despite all the good wishes – hundreds of CRM projects fail. Many of them fail to deliver while many fail to...
View ArticleHow to build a lean and effective CRM Consulting Practice
If you are in the process of setting up a new CRM consulting practice or business then this article has few takeaways for you. Having worked with some of the CRM consulting startups – helping them...
View ArticleZoho CRM best practices
Zoho CRM is one of the popularCustomer Relationship Management (CRM) tool for small business. Worldwide many SMBs use Zoho CRM to manage their customer facing processes. This article explores some of...
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